IN-HOUSE

Branding, Illustration, Copywriting

Senior Capstone Project 2022

Graphis New Talent 2023 Honorable Mention

In-House is an Esports Bar & Brewery – and the first of its kind. The idea came from a problem I observed within the esports and video gaming community: there is no phsyical space to encourage these online communities to flourish in-person.

The result owas a playful, engaging brand that encourages this community to gather in a third place to talk about something they love – all while forming new connections. 

Blocky letters &
Structured shapes &
Organic edges.

An important aspect of the type treatment is that it interacts with itself as well as the visuals around it. The type had to be visually engaging in both print & digital media – a literal manifestation of brand concept of bringing the digital world into a physical space. 

“Hey! I play a healer,
this guy is so cute!”

The video game community is rich with culture, so the characters had to reflect that. The resulting characters are vibrant, playful, and inviting to those who aren’t as familiar with gaming culture – but they also have their own range of inside jokes.