POSCA Campaign
Social Media Campaign, Photography
With this campaign concept, I took paint marker brand POSCA and spun a new perspective on what an easily accessible arts & crafts material can do. I took a positive approach in emphasizing the community-building aspect of standing up for what you believe in.
The photo series features these paint markers “painted” in a new light, inviting friends and family to work together on social change (and to have fun while doing it).
The photo series features these paint markers “painted” in a new light, inviting friends and family to work together on social change (and to have fun while doing it).